The Real Don Draper Invented Brainstorming. But He Did It Wrong.

Your team in a room with a whiteboard? As it turns out, that tried-and-true brainstorming method produces the lowest-quality ideas and wastes the most time. Here’s a better way.”

http://feeds.inc.com/~r/home/updates/~3/OSpi06L5Qp0/story01.htm


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