Secret No. 1: Sell Aspirin, not Vitamins

You’ll get much more traction with people if you work with them to solve a problem, ease their pain or scratch their itch. Getting people to do things because it’s ‘good for them’ has never worked that well.

“Secret No. 1: Sell Aspirin, not Vitamins” http://feedly.com/k/14Nd1NY


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