The English teacher in me loves this:

“When we read dry, factual arguments, we read with our dukes up. We are critical and skeptical. But when we are absorbed in a story we drop our intellectual guard. We are moved emotionally and this seems to leave us defenseless.”

Use emotion, stories, anecdotes, narrative to get your message across.

via Product Narrative: How to Use Fiction to Get Your Story Straight | Inc.com.