Essentially an article about business strategy, but this set of questions is a great jumping off point for strategic planning for schools:

“…rather than ask what we are good at…you ask who are our customers? What else do they need? And then you say we are going to give that to them regardless of whether we have the skills to do so…”

Start from the outside in.

http://feeds.inc.com/~r/home/updates/~3/3HTeHtTjsC4/story01.htm