“Master Coach Jack Daly clearly defines culture as the unique personality of your company–the people, the environment, the “feel.” Great companies build it with intention, because, as Daly says: “You can’t fake culture.” Culture does more to bring great people in, keep them there, keep them happy, and keep them working longer and more productively than any other factor.“

http://feeds.inc.com/~r/home/updates/~3/HKPZB4DgKhY/story01.htm