“How do you build a culture? Most cultures are not just the accumulation of “human nature.” If that were true, then all corporate cultures would be the same. A company’s culture is the product of people’s shared experiences. The problem is, most of those experiences are not designed to create a deliberate culture. Instead, the result is an accidental culture. You have it in your power to create new experiences to build that deliberate culture.”

Learn more: Lessons from the Road: Build Culture Deliberately.