How To Create A Culture of Innovation

Lou Gerstner:

I came to see, in my time at IBM, that culture isn’t just one aspect of the game–it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value. Vision, strategy, marketing, financial management–any management system, in fact–can set you on the right path and carry you for a while. But no enterprise–whether in business, government, education, health care, or any area of human endeavor–will succeed over the long haul if those [cultural] elements aren’t part of its DNA.

via How To Create A Culture of Innovation | Fast Company | Business + Innovation.


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