Why Real Innovation Comes From Powerful Pairs | Inc.com

“Joshua Wolf Shenk’s new book out this week, Powers of Two: Finding the Essence of Innovation in Creative Pairs, which, drawing on academic research, historical evidence, and original reportage, he explores what makes creative partnerships tick, from a foundation of trust to a spark that ignites when two people are “as alike as identical twins and as unalike as complete strangers.” I spoke with Shenk about why the lone genius is a myth, creativity is inherently social, and what really makes co-founders turn on each other.

via Why Real Innovation Comes From Powerful Pairs | Inc.com.

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