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Tag: communication

Culture Comes First. The Rest Is Noise. | Inc.com

“The most important thing in your business is not what you’re going to sell but what you value. That’s according to Bill Kanarick, chief marketing officer of global services company Sapient, who helped steered this former startup through the ups and downs of the digital age. Culture was so integral that when the company finally reached 49 employees, Sapient dedicated two of them to keeping it intact. Today, Sapient has a global workforce of more than 11,500 people and culture remains, as ever, an integral part of the business. Here are six values Sapient… Read more Culture Comes First. The Rest Is Noise. | Inc.com

4 Speaking Tricks You’ve Got to Try | Inc.com

“Speaking.io offers actionable tips on how to overcome your fear, as well as advice on preparing a great speech and keeping people interested when you’re delivering it. I asked Holman how he mastered the art of public speaking and how business leaders can improve their own presentations. Here are his tips.” via 3 Speaking Tricks You’ve Got to Try | Inc.com.

Product Narrative: How to Use Fiction to Get Your Story Straight | Inc.com

The English teacher in me loves this: “When we read dry, factual arguments, we read with our dukes up. We are critical and skeptical. But when we are absorbed in a story we drop our intellectual guard. We are moved emotionally and this seems to leave us defenseless.” Use emotion, stories, anecdotes, narrative to get your message across. via Product Narrative: How to Use Fiction to Get Your Story Straight | Inc.com.

Speak like a Pro- 15 lessons learned from watching TED TALKS

“When you watch TED Talks, do you ever wonder how the speakers look so confident, say all the right things, and deliver such a strong message? There are very deliberate tactics to deliver speeches like this. As a member of Toastmasters International, I noticed that TED speakers follow a very specific set of rules. Here are 15 lessons learned from watching Ted Talks. Practice implementing them and you will deliver amazing speeches and speak like a pro in no time.” via Speak like a Pro- 15 lessons learned from watching… Read more Speak like a Pro- 15 lessons learned from watching TED TALKS