“It is the ability to develop a keen external awareness that separates the truly great communicators from those who muddle through their interactions with others. Examine the world’s greatest leaders and you’ll find them all to be exceptional communicators. They might talk about their ideas, but they do so in a way which also speaks to your emotions and your aspirations. They realize if their message doesn’t take deep root with the audience then it likely won’t be understood, much less championed.” via 10 Communication Secrets of Great Leaders –… Read more 10 Communication Secrets of Great Leaders – Forbes →
The English teacher in me loves this: “When we read dry, factual arguments, we read with our dukes up. We are critical and skeptical. But when we are absorbed in a story we drop our intellectual guard. We are moved emotionally and this seems to leave us defenseless.” Use emotion, stories, anecdotes, narrative to get your message across. via Product Narrative: How to Use Fiction to Get Your Story Straight | Inc.com.