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Tag: presentations

The One Thing That’s Probably Missing From Your Presentations

To compare the effectiveness of different kinds of presentations, Zakary Tormala from Stanford set up this experiment: “The audio portion was the same for all versions, but some people saw a standard PowerPoint presentation, with bullet points and stock photography. Others heard the same message in the so-called “Zen” condition: a popular PowerPoint technique involving one big metaphorical image per slide with just a few words.Others heard the message accompanied by “whiteboard visuals,” defined as pictures that “an average human being could draw with a whiteboard marker,” says Tim Riesterer,… Read more The One Thing That’s Probably Missing From Your Presentations